AI's Energy Demands Are Out of Control. Welcome to the Internet's Hyper-Consumption Era

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AI's Energy Demands Are Out of Control. Welcome to the Internet's Hyper-Consumption Era

Generative artificial intelligence tools are now a common part of online user experiences, leading to strain on local power grids and significant water evaporation. The proliferation of AI can be traced back to OpenAI's release of ChatGPT, sparking an obsession with generative AI in Silicon Valley. The computing processes required for generative AI systems are much more resource-intensive, ushering in the internet's hyper-consumption era.

The energy needs for training and deploying generative AI models are no longer a secret, with experts predicting surges in energy demand at data centers. Companies like Google and Microsoft are facing challenges in maintaining sustainability goals amidst the race to build advanced AI tools. The impact of AI on energy consumption and water usage is becoming more apparent as these technologies become more integrated into online platforms.

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