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The 2025 National Retail Federation trade show highlighted the transformative impact of artificial intelligence on retail. With 40,000 attendees, the event showcased how AI is reshaping shopping experiences and store operations. Retail executives were eager to explore AI technologies that could enhance profitability following a successful AI-driven holiday season.
Presentations focused on various AI applications, including agentic AI for customer service. Companies like Walmart and NVIDIA discussed innovations in AI-powered digital assistants, while Adobe introduced tools to streamline content creation. The enthusiasm for AI investment was evident, driven by significant increases in online traffic attributed to generative AI.
• AI tools significantly boosted retail sales during the holiday season.
• 89% of retailers are using or piloting AI in their operations.
Agentic AI refers to AI agents designed to handle complex customer service tasks.
Generative AI creates content, enhancing user experiences in shopping and marketing.
Digital assistants powered by AI help retailers improve customer interactions and service efficiency.
Walmart is leveraging AI to enhance customer service and operational efficiency.
NVIDIA develops AI technologies that support retailers in creating digital assistants.
Adobe introduced AI tools to streamline content production for retailers at the trade show.
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