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The article discusses the evolving relationship between individuals and technology, particularly regarding data privacy. It highlights a shift in societal awareness about surveillance capitalism, where big tech companies exploit user data without consent. The impact of the COVID-19 pandemic is noted as a catalyst for increased caution and empowerment among users regarding their digital rights.
The normalization of remote work has led to increased surveillance of employees, raising concerns about privacy. As regulations like GDPR and CPRA emerge, there is a growing demand for transparency and individual control over personal data. The article emphasizes the potential of AI-driven privacy tools and blockchain technology to empower users and shift the balance of power away from large institutions.
• AI-driven privacy tools are emerging to reclaim user data control.
• COVID-19 accelerated awareness of surveillance and data privacy issues.
Surveillance capitalism refers to the commodification of personal data by tech companies for profit.
Data sovereignty emphasizes the right of individuals to control their personal data and its usage.
AI-driven privacy tools are designed to enhance user control over personal data and reduce centralized data control.
Google is a major player in data collection and surveillance, often criticized for its data practices.
Facebook's data monetization strategies exemplify the challenges of surveillance capitalism and user privacy.
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