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AdEx has introduced AURA, an AI-driven tool designed to enhance user experiences in Web3 advertising. This innovative platform analyzes on-chain activities across networks like Ethereum, Polygon, and Arbitrum to provide personalized recommendations. By leveraging AI, AURA aims to transform how advertisers connect with users, making interactions more relevant and engaging.
AURA functions as an AI agent, processing transaction patterns and dApp usage to suggest tailored actions for users. For instance, if a user frequently trades on a decentralized exchange, AURA can recommend specific actions related to that platform. This approach not only rewards users with ADX tokens for sharing their data but also ensures they see ads that align with their interests.
• AURA enhances Web3 advertising through AI-driven user activity analysis.
• Users earn ADX tokens by opting in to share their blockchain activity.
AI is utilized in AURA to analyze user blockchain activities for personalized advertising.
On-chain activity refers to user interactions recorded on blockchain networks, which AURA analyzes.
Personalization in AURA allows for tailored recommendations based on individual user behavior.
AdEx is a Web3 advertising platform that leverages AI to enhance user engagement through personalized ads.
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