Ogilvy

The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter Daboll of DAIVID is interviewed.

The rise of AI has brought a second wave of close collaboration between CIOs and CMOs, given the need to leverage quality data, customer insights and digital engagement to fuel innovation. Information technology sits at the heart of it all.

As AI continues to evolve, WPP his hoping to reposition itself at the forefront of industry engaged in an AI arms race.

Deliverr cofounder Harish Abbott has raised $25 million for his startup building an AI assistant for logistics companies.

Perplexity is making its biggest marketing bet yet. The AI search startup has launched its first celebrity-led ad campaign, starring Squid Game actor Lee Jung-jae, in a mid-seven-figure buy across major streaming platforms.

In this article, drawing from my extensive industry experience on these topics, I'll explore how AI is revolutionizing AdTech as well as its benefits, challenges and key considerations. More specifically,

In 2025, agentic AI will turbo-charge digital advertising, from strategy implementation and campaign optimization to data analysis and reporting. Meet your new AI co-worker - and uncover the four ways to start building your new digital workforce now.

The Indian communications industry is undergoing a transformation, with AI, Gen Z, and business outcomes driving growth. PRCAI's SPRINT 2024-25 report highlights key trends, revenue shifts, and talent