Was Marvel Caught Using AI On Thunderbolts Poster?

Marvel's latest Thunderbolts movie poster becomes a focal point of criticism for its poor design, suggested to be the result of AI involvement or human error. The discussion emphasizes the broader decline in creativity within movie poster design, contrasting past imaginative artistry with today's generic approaches. A notable blunder, including a character depicted with an extra finger, ignites debate about the studio's commitment to quality and creativity. The video concludes with concerns about the implications this has for the film itself, pointing to a lack of excitement in modern Marvel releases.

AI art shouldn't be trusted even for parody; hire real artists.

The six-fingered character reflects a broader trend of declining movie poster creativity.

AI may speed up poster design but does not improve quality.

AI Expert Commentary about this Video

AI Ethics and Governance Expert

The reliance on AI for creative tasks, such as movie poster design, brings ethical considerations to the forefront. AI's role in art raises questions about creative ownership and the consequences of minimizing human artistry in favor of efficiency. As studios opt for 'quick-fix' solutions, they run the risk of diluting their brand's cultural value across the media landscape.

AI Market Analyst Expert

The use of AI in creative industries reflects a broader trend where cost-cutting measures override artistic integrity. Given Marvel's status in entertainment, the implications of a poorly received poster can affect audience perceptions, potentially impacting box office performance. Understanding consumer sentiment is crucial as it indicates how creative approaches influence market trends.

Key AI Terms Mentioned in this Video

AI art

The video critiques its use in promotional materials, suggesting it leads to low-quality results.

neural network

The video humorously relates a potential 'rogue' neural network to the flawed poster design.

Companies Mentioned in this Video

Marvel

The company is highlighted for its recent failure in poster design, raising concerns about its creative approach in marketing.

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