How AI turned Ukrainian student into a Russian | REUTERS

In this video, a Ukrainian student, Olga Lak, reveals that her likeness has been used without authorization to create deepfake identities on Chinese social media platforms. These digital doppelgängers, including one named Natasha, promote Russian products and propagate messages supportive of Russia-China relations. The AI-generated avatars utilize images of real women, often without their consent. Concerns are raised over the ethical and legal implications of such AI technology, and how it contributes to misinformation and copyright issues. Draft guidelines for AI regulation in China and the EU's AI Act are also mentioned.

Ukrainian student Olga Lak reveals her identity is stolen online through AI.

AI-generated clones sell products using Lak's likeness, gaining massive followings.

Deepfake technology raises concerns about misinformation and copyright issues.

Lak expresses distress over the misuse of her image by AI technology.

AI Expert Commentary about this Video

AI Ethics and Governance Expert

The incident involving Olga Lak emphasizes the urgent need for ethical AI governance. With the misuse of images through deepfake technology, the boundary between personal identity and digital representation is increasingly blurred. Regulations should not only address the technology's capabilities but also safeguard individual rights and privacy, preventing unauthorized exploitation.

AI Behavioral Science Expert

The creation of AI avatars to promote products points to a concerning trend in consumer behavior manipulation. These digitally fabricated personas can influence perceptions and consumer choices, particularly among young audiences. Understanding this impact requires comprehensive study—considering psychological influences with added layers of ethical responsibility for developers.

Key AI Terms Mentioned in this Video

Deepfake Technology

This type of technology is employed to create synthetic personas using real individuals' appearances on social media.

AI Regulation

The video discusses China's efforts to standardize AI applications and address ethical concerns.

Companies Mentioned in this Video

Xmov

Xmov's CEO discusses deepfake technology's prevalence in China, highlighting its unethical implications.

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