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The ongoing general election in India is the first where artificial intelligence (AI) is widely used, assisting political parties in reaching voters across linguistic barriers. While AI provides benefits, the rise of deepfakes has raised concerns about their potential negative impact, with manipulated videos circulating during the election campaign. Major parties are leveraging AI for translation and targeting voters effectively. However, the misuse of AI tools, including fake content and deepfakes, has prompted warnings from the Election Commission, highlighting the urgent need for regulation in the world's largest democracy.
AI is extensively aiding parties in reaching voters amid linguistic diversity.
AI enables translation of speeches to better engage local voters in Tamil Nadu.
Experts emphasize the need for focused attention on AI misuse in elections.
The evolution of AI in political campaigns raises ethical concerns, particularly regarding misinformation and deepfakes. The rapid advancement of this technology requires a robust regulatory framework to prevent use against democratic processes. Without careful governance, the impact of manipulated content could distort public perception and trust in elections, emphasizing the urgent need for ethical standards and checks.
The integration of AI in India's elections emphasizes the duality of technology as both a facilitator and potential disruptor. While AI can enhance voter communication through targeted messaging, the prevalence of deepfake technology poses significant risks. As AI capabilities grow, it's essential for political entities to balance innovation with ethical considerations to harness its benefits responsibly.
Deepfakes are concerning in elections as they can spread misinformation through manipulated videos.
In this context, AI helps political parties translate speeches and engage with voters.
These tools are utilized by political parties to appeal to diverse linguistic audiences.
The BJP utilizes AI for translating speeches and targeting voters effectively.
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The Congress has been accused by rivals of utilizing fake content to undermine opponents.
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