Impact Communications

A seismic shift is underway in the world of public relations and communications, with artificial intelligence (AI) poised to redefine industry

When signals and AI come together, they give revenue teams the power to influence outcomes long before a buyer ever raises their hand.

AI can be immensely helpful in streamlining marketing tasks, allowing teams to focus on the work that matters most to them.

The rise of AI has brought a second wave of close collaboration between CIOs and CMOs, given the need to leverage quality data, customer insights and digital engagement to fuel innovation. Information technology sits at the heart of it all.

As AI continues to evolve, WPP his hoping to reposition itself at the forefront of industry engaged in an AI arms race.

In this article, drawing from my extensive industry experience on these topics, I'll explore how AI is revolutionizing AdTech as well as its benefits, challenges and key considerations. More specifically,

Reuters, the news and media division of Thomson Reuters, is the world's largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers.

Artificial intelligence is transforming social media management for small and medium-sized businesses, helping them enhance scalability, improve cost efficiency and build stronger customer relationships.