EA Sports

Every day, millions of gamers around the world generate vast amounts of data—each click, decision, and interaction representing a unique piece of human behavior and cognition.

The democratisation of data insight is a positive for football. AI and Whatsapp are key to that, especially when it comes to recruitment

Perhaps the surest sign that artificial intelligence really is taking over the world will come the day it wins your favorite March Madness bracket pool.

Fastbreak AI has signed a multi-year software agreement with the BCHL. Driven by the league's mission to deliver premier player experiences and prioritize athlete development, this collaboration introduces the cutting-edge capabilities of Fastbreak Pro,

The NBA 's Cleveland Cavaliers have adopted multiple new technologies and artificial intelligence tools to drive their operations forward. This includes collection and distribution of highlights as a way to engage fans, and a technology that has helped data science and development teams build apps along rapid timelines.

The biggest off-season acquisition news for the Patriots - thus far - is an interactive, AI-driven chatbot under development that will aid fans at Gillette Stadium on Game Day.

The integration of AI into esports has boosted its global appeal. We look at how it is impacting training, broadcasting, and fairplay.

Microsoft views the Muse AI model more as a tool for game preservation and concept brainstorming than a way to replace human-made video games.