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The website ai.boardofinnovation.com offers a range of AI-powered tools to assist users in various aspects of innovation and strategy development. These tools include the Future Scenario Maker for generating scenarios based on industry and future year inputs, the Research Brief tool for creating custom research briefs, the Personas Maker for generating personas from research questions and target audience data, the Brainstorm Buddy for ideation based on target audience and problem inputs, the Interview Script tool for tailored interview scripts, and the Opportunity Scores tool for identifying and prioritizing problems within different topics.

Paid Plan:

Free trial: free

Free trial: N/A

Features:

Allows users to enter their main product or service, industry, and a future year to generate a scenario for brainstorming, strategy development, or storytelling.

Generates a custom research brief based on the top question to be answered, the importance of the question, and a short company description, aiding in planning research projects.

Generates personas based on entered research questions, target audience, and extreme users, providing insights to drive research.

Sparks new ideas by allowing users to enter a target audience and a problem for out-of-the-box ideation.

Generates a tailored interview script based on entered research questions, target audience, extreme users, and background information.

Helps identify and prioritize problems to solve within any topic by scoring opportunities based on importance and satisfaction.

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Pros

  1. Comprehensive AI Toolbox for Innovators: ai.boardofinnovation.com offers a unique suite of AI tools specifically designed for innovators, including Future Scenario Maker, Research Brief, Interview Script, and more. This comprehensive collection is tailored to support various stages of innovation, from idea generation to research and strategy development, which is not commonly found in a single platform.
  2. Customized Outputs Based on User Input: The website provides tools that generate customized outputs based on specific user inputs such as industry, target audience, and problem statements. This level of personalization ensures that the insights and scenarios provided are highly relevant and actionable, setting it apart from other platforms that may offer more generic solutions.

Cons

  1. Potential for Long Response Times: The website mentions that creating requests can take up to 50 seconds. This could be a drawback for users seeking immediate results, especially when compared to other AI tools that may provide quicker outputs.
  2. Dependence on User-Provided Context: While the customization based on user input is a strength, it also means the quality of the output heavily depends on the quality of the input provided. Users unfamiliar with how to effectively describe their needs might find it challenging to get the most out of the tools, unlike more guided or structured platforms.

Use case 1: Launching a Targeted Marketing Campaign

  • Understanding the Audience
  • A marketing manager at a beverage company is planning a campaign for a new energy drink. They start by using 'Generate Personas' to define their target audience (young adults leading active lifestyles) and extreme users (competitive athletes and fitness newbies). The AI provides detailed personas, including preferences and lifestyle habits, which help in tailoring the campaign's messaging.
  • Idea Generation for Campaign Elements
  • To create a unique and engaging campaign, the marketing manager uses 'Brainstorm Buddy', entering the target audience and the problem ('How to engage young adults with a new energy drink'). The AI suggests creative campaign ideas such as influencer partnerships, interactive social media challenges, and health-focused webinars, offering fresh perspectives for the campaign.
  • Refining the Campaign Strategy
  • With several ideas on the table, the manager uses 'Opportunity Scores' to evaluate each campaign element's potential impact and feasibility. By entering 'engaging young adults with energy drinks' as the topic, the AI helps prioritize the ideas, focusing on those with the highest scores. This process ensures the campaign strategy is aligned with the company's goals and the target audience's interests.

Use case 2: Enhancing User Experience Research

  • Creating User Personas
  • A UX researcher at a digital marketing agency is preparing for a project aimed at improving an e-commerce website. They use the 'Generate Personas' feature, inputting their research question about shopping habits, target audience (online shoppers), and extreme users (discount hunters and luxury buyers). The AI generates detailed personas, offering insights into different user needs and behaviors.
  • Designing an Interview Script
  • To gather qualitative data, the researcher uses the 'Interview Script' feature, providing the generated personas, their research question, and additional background information about the e-commerce platform. The AI crafts a tailored interview script with questions designed to uncover deep insights about shopping preferences, pain points, and desired features from various user perspectives.
  • Formulating Research Questions
  • To ensure the research is focused and actionable, the UX researcher uses the 'How Might We Statement' feature. By inputting key problems identified from initial data (e.g., 'difficulty finding products'), the AI generates several 'How Might We' statements, such as 'How might we simplify the product discovery process for online shoppers?' These statements guide the research objectives and design thinking workshops.

Use case 3: Developing a New Product Strategy

  • Identifying Market Opportunities
  • A product manager at a tech startup is tasked with exploring new market opportunities for 2025. They use the 'Future Scenario Maker' feature to input their current main product (a fitness tracking app), select their industry (Health & Wellness), and set a future year (2025). The AI generates a scenario where health data integration with medical services is a rising trend, suggesting a strategic direction for the product.
  • Brainstorming Product Features
  • With the future scenario in mind, the product manager uses the 'Brainstorm Buddy' to input their target audience (health-conscious individuals) and the problem ('How to integrate health data with medical services'). The AI suggests innovative features such as secure health data sharing, personalized health insights, and integration with telehealth services, sparking new ideas for the product roadmap.
  • Prioritizing Development Goals
  • To further refine their strategy, the product manager uses 'Opportunity Scores' by entering 'health data integration' as the topic. The AI assesses various problems and opportunities within this domain, providing scores that help prioritize which features to develop first based on potential impact and feasibility.

FAQs

Frequently Asked Questions

The Opportunity Scores feature helps users find their next big opportunity by entering a topic and initial problems to prioritize problems to solve with Opportunity Scores.

The How Might We Statement feature generates five different 'How Might We' statements for each problem provided by the user.

The Interview Script feature generates a tailored interview script based on the user's research question, target audience, extreme users, and background information.

The Generate Personas feature generates personas based on the user's research question, target audience, and extreme users, providing insights to drive research.

The Brainstorm Buddy helps users spark new ideas by entering the target audience and a problem for out-of-the-box ideation.

The Future Scenario Maker allows users to enter their main product or service, industry, and a future year to generate a scenario for brainstorming, strategy development, or storytelling.

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