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V Ry, a virtual YouTuber agency, has officially closed, prompting some talents to become independent. The account of former talent Hotaru Iora was repurposed by a new agency, Lunova, which has faced backlash from former V Ry talents accusing it of unethical practices. Lunova is under scrutiny for purchasing the account while avoiding accountability for V Ry's past issues. Following public outcry, Lunova issued an apology and plans to return IP rights back to Hotaru Iora's original owner. Meanwhile, Kazuna I, a pioneering VTuber, returned after a long hiatus, hinting at shifts in the VTuber landscape.
V Ry faced severe backlash for its unethical practices to acquire talent accounts.
Lunova is currently restricted by a six-month NDA, limiting their disclosure ability.
Lunova announced plans to return IP rights of Hotaru Iora following community pressure.
Kazuna I returns to content creation focusing primarily on music and original songs.
The controversy surrounding Lunova's account acquisition highlights critical ethical dilemmas in the digital landscape. It's imperative to recognize the moral implications of purchasing and rebranding of content associated with previous companies, especially following mishaps like those from V Ry. The lack of transparency in announcing an NDA presents major governance concerns, as it can foster distrust among creators and audiences alike. Clear regulations and ethical guidelines need to be enforced to prevent exploitation and maintain integrity within the VTuber sphere.
The fallout from V Ry's closure creates market ripple effects for VTuber agencies and their monetization strategies. Lunova's approach to leveraging prior IP rights may serve as a cautionary tale about consumer perception and corporate reputation. In a marketplace where trust is paramount, any agency attempting to re-establish itself amidst previous controversies risks severe backlash, impacting audience engagement and growth prospects significantly. Agencies must prioritize ethical practices over quick financial gains to build sustainable and positive rapport with creators.
Lunova's intent to return IP rights to Hotaru Iora is a significant discussion point.
Lunova cited an NDA for not disclosing details about their acquisition process.
The discussion revolves around V Ry and its unethical practices impacting the VTuber community.
Its closure and past controversies significantly affect former talents and community trust.
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Their acquisition of former V Ry talents' accounts raises ethical concerns within the VTuber community.
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