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GetB is a B2B software platform innovating e-commerce through live virtual selling. As technology shifts retail dynamics, AI is revolutionizing customer interactions by enabling personalized consultative selling through direct, live engagements. The platform connects shoppers with in-store associates, enhancing service quality and customer satisfaction. Key themes at NRF include the blending of physical and digital experiences, the imperative of human touch in commerce, and leveraging AI to improve sales performance and customer loyalty. The partnership with Microsoft has accelerated growth for GetB, showcasing the power of strategic collaboration in the emerging AI landscape.
AI serves as a business transformation tool, bridging digital and brick-and-mortar models.
AI empowers sales teams through transcription and analytics to enhance customer service.
The discussion on virtual selling points to a significant trend where AI is reshaping customer engagement in retail. As consumer behavior shifts towards personalized and consultative interactions, businesses that adopt AI-driven solutions can expect improved conversion rates and customer loyalty. For instance, during the consultation processes mentioned, high engagement times suggest that customers value personalized interactions with sales associates, leading to higher lifetime value and retention.
The integration of AI into retail poses unique ethical considerations, particularly around customer data privacy and transparency. As brands leverage AI to enhance customer interactions, they must ensure robust governance frameworks to manage data responsibly. This emphasizes the importance of building trust while optimizing AI applications within retail environments, as failures in these areas could lead to significant reputational risks.
In the video, AI is discussed as a transformative force in retail, enhancing customer interaction and enabling personalized experiences.
GetB's platform exemplifies this by facilitating live connections between shoppers and store associates.
The partnership with GetB highlights Microsoft's commitment to supporting innovative startups in deploying AI technologies effectively.
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