WTM Ministers' Summit to focus on AI's role in shaping future of tourism

Full Article

The upcoming Ministers Summit at the World Travel Market (WTM) will gather over 50 global tourism leaders to discuss the transformative potential of Artificial Intelligence (AI) in the tourism sector. Scheduled for November 6 at ExCeL London, the event is a collaboration with the United Nations World Tourism Organisation (UNWTO) and the World Travel & Tourism Council (WTTC). The summit aims to explore how AI can enhance travel experiences while addressing ethical challenges like equitable access to technology.

Moderated by a BBC journalist, the discussions will focus on the opportunities AI presents for improving processes in tourism. Juliette Losardo, exhibition director of WTM London, emphasized the importance of discussing AI's potential for positive change at a high level. The summit aligns with WTM's TravelPower campaign, which aims to highlight the tourism industry's ability to drive positive change.

• Over 50 leaders to discuss AI's impact on tourism.

• Summit addresses ethical implications of AI in travel.

Key AI Terms Mentioned in this Article

Artificial Intelligence (AI)

AI is discussed in the context of enhancing travel experiences and streamlining tourism processes.

Emerging Technologies

The summit will explore how these technologies, including AI, can transform the tourism industry.

Ethical Implications

The summit will address these implications, particularly regarding equitable access to AI technologies.

Companies Mentioned in this Article

United Nations World Tourism Organisation (UNWTO)

UNWTO's collaboration in the summit highlights its commitment to integrating AI in tourism.

World Travel & Tourism Council (WTTC)

WTTC's involvement in the summit underscores its role in advocating for the positive impact of AI on the tourism industry.

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