This startup says AI is better when it doesn't pretend to be human. See the pitch deck it used to raise $7 million.

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This startup says AI is better when it doesn't pretend to be human. See the pitch deck it used to raise $7 million.

Alta, a Tel Aviv-based startup, has raised $7 million in seed funding to develop an AI workforce specifically designed for sales teams. The company discovered that users prefer AI agents that are transparent about their non-human status, leading to better engagement. This approach contrasts with previous attempts to create more human-like AI, which ultimately eroded trust when errors occurred.

Founded in 2023 by industry veterans, Alta aims to automate various sales tasks, including prospecting and meeting scheduling, through a team of specialized AI agents. The startup has already attracted nearly 100 paying customers, including Fortune 500 companies, and plans to expand its offerings further into the sales cycle. With the new funding, Alta is set to enhance its AI capabilities and redefine the relationship between AI and sales teams.

• Alta's AI agents improve sales efficiency by avoiding human-like pretenses.

• The startup's funding will enhance automation in sales processes.

Key AI Terms Mentioned in this Article

AI Workforce

Alta's AI workforce automates sales tasks, improving efficiency and freeing up human resources.

Transparency in AI

Users engage better with AI that openly identifies as non-human, enhancing trust.

Large Language Model

Alta's proprietary large language model powers its AI agents, enabling effective communication and task automation.

Companies Mentioned in this Article

Alta

Alta specializes in creating AI agents that automate sales processes, significantly improving team productivity.

Salesforce

Salesforce is integrated with Alta's AI agents, enhancing their functionality within existing sales frameworks.

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