MWC 2025: Oppo doubles down on AI photography to compete with Apple, Samsung

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MWC 2025: Oppo doubles down on AI photography to compete with Apple, Samsung

Oppo is positioning itself as a leader in AI smartphone technology, particularly in photography, as it competes with giants like Apple and Samsung. The company is focusing on enhancing photo capabilities to address common user challenges, such as the need to switch between apps for capturing and editing images. By integrating advanced AI features, Oppo aims to streamline the photography process and improve user experience.

Oppo's innovative AI tools include the ability to erase unwanted objects from photos and correct common issues like closed eyes in group portraits. The company is also developing AI productivity tools to empower users creatively. With a strategic focus on the European market and a goal of reaching nearly 100 million users globally, Oppo is determined to carve out a significant presence in the competitive smartphone landscape.

• Oppo enhances AI photography to compete with major smartphone brands.

• AI features include photo erasers and tools for correcting common image issues.

Key AI Terms Mentioned in this Article

AI Photography

AI photography refers to the use of artificial intelligence to enhance image capturing and editing processes.

Generative AI

Generative AI involves algorithms that can create new content, such as images or text, based on learned patterns.

AI Productivity Tools

AI productivity tools leverage artificial intelligence to assist users in creative tasks, improving efficiency and output.

Companies Mentioned in this Article

Oppo

Oppo is focusing on AI-driven photography features to enhance user experience and compete in the smartphone market.

Apple

Apple is a leading competitor in the smartphone market, known for its advanced technology and AI integration.

Samsung

Samsung is a major player in the smartphone industry, continuously innovating with AI technologies.

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