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Philippine Department of Tourism Secretary Christina Garcia Frasco participated in the World Travel Market (WTM) Ministers Summit, focusing on the theme 'AI for Good in Tourism.' The summit, held in London, emphasized how AI and emerging technologies are transforming global tourism by enhancing sustainability and visitor experiences. Frasco showcased the Philippines' proactive approach to integrating AI into its tourism strategy under President Ferdinand R. Marcos, Jr.
Frasco discussed the National Artificial Intelligence Strategy (NAIS) and its implementation in the tourism sector, highlighting the development of a Center for AI Research and Development. The Department of Tourism has embraced technology, integrating AI-driven services in its accreditation system and enhancing visitor experiences through various digital initiatives. The balance between technology and human interaction remains crucial, as tourism is a significant source of employment and revenue for the Philippines.
• AI is reshaping global tourism through enhanced sustainability and visitor experiences.
• Philippines' NAIS aims to leverage AI for sustainable tourism development.
AI is utilized to enhance visitor experiences and streamline tourism operations.
The DOT's digital transformation includes AI-driven services for improved tourism management.
Sustainability is a key focus of AI applications in the tourism sector.
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