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Aston Martin has entered a multi-year partnership with Arm, focusing on both technological advancements and promoting inclusion in motorsport. The collaboration aims to leverage Arm's AI expertise to improve on-track performance through innovations like intelligent wheel guns and automated jacks. This partnership also emphasizes the importance of increasing female participation in motorsport, aligning with broader diversity goals.
The partnership will see Arm's branding featured prominently on Aston Martin's vehicles starting in 2025, showcasing their commitment to performance and inclusion. Jessica Hawkins has been appointed as an ambassador for Arm, highlighting initiatives aimed at closing the gender gap in technical roles within motorsport. This collaboration represents a significant step towards fostering a more diverse and innovative culture in the racing industry.
• Aston Martin and Arm focus on AI to enhance motorsport performance.
• Partnership aims to increase female participation in technical roles.
Arm's AI expertise is crucial for developing systems that enhance racing performance.
The partnership aims to create intelligent systems for improved pit stop efficiency.
Automated jacks are part of the technology being developed to optimize pit stops.
Arm specializes in AI technologies that drive innovation in various sectors, including motorsport.
Aston Martin is leveraging AI to enhance performance and promote diversity in motorsport.
The Associated Press – Sports 8month
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